Safe from Harm

Illustration and logo design on gender-based violence.

Client
IPPF (EU)

Project concept

A design project focusing on powerful illustrations for a digital campaign on gender-based violence. Each illustration paints a vivid picture of a better future, where gender equality is paramount and communities come together to ensure everyone is safe and free from harm.

The illustrations aim to convey the idea of “acting together” and use a first-person perspective to engage viewers in positive scenes, helping them to connect with the main characters and empathise with the victims.

The logo is also part of the design and conveys expressiveness, communication and it is also a reference to a heart, something with life and light that is so much needed today.

Logo for the project

Logo in t-shirt

Badge button

Logo color variants

Logo “Hashtags”

Use of colors

Illustration example

Illustration example

Illustration example

Illustration example

Illustration example

Illustration example

Following pictures:

  • Examples of preliminary sketches and the ultimate outcome

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