We had the delightful opportunity to design a fresh logo for Artesana de la Vida, a Spanish-speaking platform for psychodrama, coaching, and personal development, catering to people in pursuit of a more enriching life. A crucial aspect of this redesign project was to preserve the essence of the butterfly from the former brand.

Our creative strategy revolved around sculpting an inspiring logo that encompasses the platform’s principles of evolution and expansion. To achieve this, we tactically employed luminosity and a shade of turquoise that emanates a spirit of positivity and aspiration, in harmony with the vision of Artesana de la Vida.