Rent and Move
Brand design and 3D illustration for car rental business.
Client
Rent and move
Project concept
Rent and Move began with a strong commitment to offer the best value for money in car rental experience to a young audience. They needed a fresh brand and an intuitive website that would appeal to this group. Our real challenge was to use a tortoise and a hare for the branding, and to incorporate this into the company’s online and offline marketing materials.
To achieve this, we decided to illustrate them in 3D to incorporate a series of cheerful and lively images. This approach helped to establish a strong brand identity that was both fun and memorable.
Next, we designed a website with simplicity and functionality in mind, allowing users to quickly find, book and pay for the car they wanted. We also added a guide to tourist locations to enhance the user’s experience when renting a car and planning their trip.

3D logo

Logo structure

2D logo


2D turtle

3D turtle


2D hare

3D hare

The turtle and the hare on the scooter

2D Scooter

3D Scooter

Website


Following pictures:
- Some examples of video art direction
Searching for brand identity
and web design for your rental company?
As a comprehensive design team, we understand that every client has different needs and goals. That’s why we offer a flexible and customisable service, allowing you to choose how much or how little you need from us.
Click below and we’ll be happy to assist you.