Rent and Move
Brand design and 3D illustration for car rental business.
Client
Rent and move![](https://estudioeurisco.com/en/wp-content/uploads/2023/03/img-works-case-studies-rentandmove-intro-lg.jpg)
Project concept
Rent and Move began with a strong commitment to offer the best value for money in car rental experience to a young audience. They needed a fresh brand and an intuitive website that would appeal to this group. Our real challenge was to use a tortoise and a hare for the branding, and to incorporate this into the company’s online and offline marketing materials.
To achieve this, we decided to illustrate them in 3D to incorporate a series of cheerful and lively images. This approach helped to establish a strong brand identity that was both fun and memorable.
Next, we designed a website with simplicity and functionality in mind, allowing users to quickly find, book and pay for the car they wanted. We also added a guide to tourist locations to enhance the user’s experience when renting a car and planning their trip.
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-25.jpg)
3D logo
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-1.jpg)
Logo structure
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-2.jpg)
2D logo
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-6-lg.jpg)
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-7.jpg)
2D turtle
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-8.jpg)
3D turtle
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-20-lg.jpg)
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-14.jpg)
2D hare
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-15.jpg)
3D hare
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-22.jpg)
The turtle and the hare on the scooter
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-12.jpg)
2D Scooter
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-13.jpg)
3D Scooter
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-3.jpg)
Website
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-4.jpg)
![](https://estudioeurisco.com/en/wp-content/uploads/2022/07/img-works-case-studies-ram-5.jpg)
Following pictures:
- Some examples of video art direction
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