Rent and Move began with a strong commitment to offer the best value for money in car rental experience to a young audience. They needed a fresh brand and an intuitive website that would appeal to this group. Our real challenge was to use a tortoise and a hare for the branding, and to incorporate this into the company’s online and offline marketing materials.

To achieve this, we decided to illustrate them in 3D to incorporate a series of cheerful and lively images. This approach helped to establish a strong brand identity that was both fun and memorable.

Next, we designed a website with simplicity and functionality in mind, allowing users to quickly find, book and pay for the car they wanted. We also added a guide to tourist locations to enhance the user’s experience when renting a car and planning their trip.