The aim of this work was to design a fresh visual identity that presents the clinic as a welcoming and safe environment that provides a quality service for all stages of maternity, from conception to parenthood, without losing touch with the latest technology.

We used watercolour techniques to convey the natural and relaxed atmosphere of the baby and create a close connection between the mothers and the clinic staff.

The brand design not only ensures consistency and adaptability to different formats, but also let them communicate experience in providing high-quality care.