Corporación Buenos Aires Sur

Brand identity for an organisation of urban development projects.

Type of work
Conceptual study

Project concept

Corporación Buenos Aires Sur is an organisation responsible for the regeneration of the southern part of the city of Buenos Aires with urban projects for its comprehensive development.

The proposal for the logo is a flower, conveying the progress of the area, but also a cross that marks the south. The choice of typography strikes a delicate balance between sophistication and practicality, capturing the essence of their rich heritage and institutional credibility.



Construction and site signs

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