As a multidisciplinary team, we helped with the digital design of a unique project centred on multicultural Roma communities. Our contributions included illustrations, animated storytelling, a teaser, a campaign logo and a factsheet.

We also designed a highly visual microsite that contains the campaign’s digital assets, presents stories and introduces campaign’s facts. A clearly defined menu structure, intuitive page hierarchy and highlighted calls to action seamlessly guide visitors through the site. Overall, the main focus of the microsite is to concisely convey the message and objectives of the campaign.