Working with an NGO team on this digital campaign against gender-based violence (GBV), we illustrated a hopeful visual narrative that shows a world where caring communities come together for safety and freedom from violence. Through first-person illustrations, we aimed to evoke empathy in viewers and deepen their understanding of the plight of victims.

To achieve our goals, we focused on two key concepts: credibility and action. We used a distinctive illustration style to give characters depth and personal stories, and to connect emotionally with real people. Instead of static poses, we showed active characters engaged in meaningful activities that evoke positive emotions and reinforce the idea of a proactive society working for a better world.

In addition to these visual elements, we designed the campaign logo, a symbol that represents the purpose and goal of the campaign. We also produced a series of short animation videos specifically tailored to the social media platforms.