The corporate identity for a cultural event aimed at children must capture the essence of their innocence, their desire to learn, discover and explore. Originality and creativity in design are key to making the event memorable and meaningful for the little ones.

For this project, we designed an illustrated identity that communicates the values of the event and stimulates children’s imagination, curiosity and playfulness through vibrant colours and playful graphic elements inspired by toys, fantasy and the magic of childhood.