How we work

Highlighting a key element for the identity of the museum.

Sometimes, we find ourselves in the situation of having to work with client ideas. In this case, our task was to create the identity of the museum by incorporating the torso column of the Borgia Library, a defining feature of the institution.

We worked closely with the client and made a series of comprehensive proposals until we found a synthesis that really met all the requirements that emerged during our first contact.

Understanding the requirements and needs.

When creating this corporate identity, we began with the inspiring concept of light, taken from the Hebrew word “Meir”, which means “light”. Our goal was to create a graphic representation that conveyed not only the illuminating power of light, but also our client’s knowledge and expertise in his field.

To achieve this, we incorporated a grid structure that was tailored to our client’s unique needs and concepts. The result of our work was a visual identity that seamlessly combined a powerful concept with an attractive graphic, fully satisfying our client’s requests.

Designing a corporate identity on a tight deadline.

Creating this image involved more than just graphic design and implementation. We also had to keep to a tight schedule to ensure the decoration of the premises and the production of the key elements of the franchise system within a limited time frame.

To meet this challenge, we carried out a structured and detailed planning process that enabled us to meet the launch deadlines on time.

Study of characters and elements to represent the Roma Community.

To create this thoughtful animation, we took an in-depth look at the characters and challenges of the community.

Our goal was to highlight the issues while portraying the community with dignity and respect. Working closely with the client was crucial to ensure that the final video animation accurately portrayed the Roma community and met their expectations.

We were able to incorporate their cultural expertise, address their specific needs and goals, and create a video that accurately portrays the relevant aspects of the Roma community.

Show work in context to demonstrate its effectiveness.

Whenever we suggest a design idea, we aim to connect the space between imagination and reality, showing how practical and efficient our design can be.

This method allows you to confidently select solutions that genuinely connect with your audience. By focusing on visible examples from your environment, you can make informed choices with absolute confidence.

Working together in a connected world.

In the globalised world we live in, it is an extraordinary advantage to be able to work on and develop projects without geographical limitations.

With each project, we have acquired skills to handle both national and international work with ease, which allows us to study the culture of the audience and better understand their needs, leading to excellent results.

Improving the identity of a project by understanding its personality.

Our client had a clear vision for this project: a website that would capture the essence of flavours, fruits, fun and colour, while conveying a “Spanish” style that would resonate with audiences around the world. With the logo and brand image already in place, we knew that any new elements had to be both cohesive and complementary.

To achieve a creative and artistic look, we took inspiration from iconic artists such as Joan Miró and Pablo Picasso, using their distinctive styles to create a symbolic palette that reflected the spirit of the product. The result? A website and marketing material that not only met but exceeded our client’s expectations.

The process from heritage to product.

To create a cathedral-inspired product line, we maintained a fluid dialogue with our client throughout the development phase.

Our decision to use the 15th century Renaissance angels as the main element for the labels, was the result of a collaborative approach, which allowed us to take their feedback into account and create a remarkable product line that seamlessly combines reverence for the cathedral’s heritage with a functional design.

Implementing of custom web tools.

When developing interactive platforms such as websites, extensive testing is crucial to confirm their functionality and execution. In this project, we were tasked with developing and integrating a personalised quote tool into the website.

Our team tested it thoroughly and fine-tuned it to ensure optimal performance and meet all client requirements for a successful launch.

Presentation of the work to the media.

Once a project is completed, it’s important to promote it effectively through various media platforms.

We not only hand over the finished product, but also we collaborate closely with our clients to provide assistance in the showcasing process.

Maintenance and collaboration for a steady growth.

Each project has its own specific needs. In many cases, the completion of the implementation marks the beginning of a new phase focused on sustaining and/or growing the project.

This new phase, as the example of the Valencia Cathedral website shows, requires close and proactive collaboration to make the most of the work done.