Everyone who starts playing padel is fascinated, and this fascination had to be reflected in the logo of this new academy. Taking inspiration from the esteemed professional player Juan Martín Díaz, we have designed a brand that reflects the multi-faceted nature of the game of padel.

To convey the vibrancy of this booming sport, we combined dynamic avant-garde typography with the striking silhouette of the player executing a powerful smash – an iconic movement of padel – to capture the essence of the discipline: passion and competition.