Rent and Move
3D illustration for branded pets of a car rental company.
Client
Rent and move
Project concept
When we were commissioned to design a logo featuring a tortoise and a hare, our aim was to reinforce our client’s visual identity. Being a car rental company aimed at the young demographic with a focus on affordable services, we saw the potential of integrating 3D illustrations into the brand identity.
By transforming these cute characters into the brand’s pets and incorporating them extensively on the website and marketing materials, we were able to create a strong and consistent brand presence.
Our strategy was to captivate the young audience with a memorable visual representation and highlight our client’s commitment to providing affordable vehicle rental options.
2D turtle
3D turtle
2D hare
3D hare
The turtle and the hare on the scooter
2D Scooter
3D Scooter
Following pictures:
- Some examples of video art direction
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